Craav Weblog

Dear Content Owners: Broadcast Ads Will Never Pay You Better Than They Already Do

2020-05-29

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Dear Content Owners: You're Monetizing The Wrong Product (Shell)

2020-05-20

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New Theory for Economic Value

2017-10-20

"Price is a function of Supply and Demand" is missing an important variable: Model. The Model changes everything.

Medium's Delusional New Claps Model

2017-08-22

The problem is "ad-driven media on the internet." The solution is ... claps.

You Can't Compete With Free - But Ad-Supported Content Isn't Free

2017-07-04

You can't compete with free - but ad-supported content isn't free at all. It simply takes payment in a different form, and you can compete with that.

Advertising Needs A New Business Model

2017-06-27

As a measure of GDP, advertising in near an all time low. A new business model will change that.

Advertisers Praise Home Invasion For "Getting Noticed"

2017-06-24

"It gets to you in your living room. It messes with you."

Advertisers Are That Creepy Guy At The Bar

2017-04-02

Perhaps it's time to stop talking about direct communication, and actually communicate directly? If you don't, you'll just be that creepy guy at the bar.

Sex & Email: A Guide For Marketers

2017-02-27

What's the point of doing consumer surveys if you're going to ignore the results?

Dear Content Owners: Broadcast Ads Pay You Exactly What They Should

2017-01-07

You wanted to be in the "content creation" business, only to discover you're in the "ad delivery" business. Here's why...

Stegano, Part 2: Who Is Responsible For Malicious Ads?

2016-12-12

One of the fun consequences of the current adtech system is the possibility of malicious ads: ads that come with hidden code designed to do nefarious things. Of

Stegano (Ad Blocking Is The Right Thing To Do)

2016-12-08

If you're in ads or publishing, you've seen all the arguments for and against ad blockers - including one which opponents of ad blocking tend to gloss over. I r

Content Owners: Subscription-Only Leaves Money On The Table

2016-11-11

Subscriptions seem to be the go-to answer for all the internet's monetization needs – but are they right way to maximize your income?

 
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