An entirely new business model for
scalable one-to-one advertising and marketing.

1.   2016 global digital advertising expenditure.

3.   50-90% middleman and guessing overheads + $7.8B advertising fraud.

2.   0.06% (6 in 10,000) click-thru rates (and how many of those are accidental clicks?)

4.   48% year-on-year increase in consumer ad blocking.

5.   Patents pending.